It’s All in the Shaping: Custom Phrases

We are all saying the same things online, all of the time. It boils down to a few essentials, such as ‘buy this’, ‘sign up here’, ‘follow me’, or ‘hire me’. Your customer doesn’t even hear these phrases anymore as...

Take a Lint Roller to Your Copy

There are grammar and spelling mistakes that we end up fixing time and time again, no matter what kind of website it is, who wrote the copy for it, or the tone it is striking. So here is a list of common typo-type things, a list of ole chestnuts really, which you may...